LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to increase the chances of creating an assisted conversion via relevant content or instant chat
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve.
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to surface suggestions of movies to watch, books you will find interesting and restaurants or dishes you'll enjoy.
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are enjoying a seat in the boardroom.
IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy.
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN. Guzman gave SEW a candid preview of his presentation ahead of Conductor C3.
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director of SEO at Macy's to get his view on this question.
On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines.
Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of correction fluid on YouTube. Apply these principles to your video content development!
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks.
What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock has put into action insights from his day job at the National Cancer Institute unit to make a visual search engine for fashion.
With the explosion of visual content orientated social networks such as Pinterest, visual search seems to be back on the agenda. Visual search company, Superfish, have announced an update that could improve search on image heavy content sites.
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube.
Why does the Star Wars theme resonate so much with our industry? Try and deny it, young SEO. George Lucas is your father. Search your heart, you know it be true. Here are SEW's favorite Star Wars parodies and remixes.
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience.
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody.
Linkdex recently announced last month's winners of their ongoing competition to write SEO film scripts. Here are three animations that take an irreverent look at aspects of our industry; satirizing the real life situations we often find ourselves in.
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant event - it is the people too. Take 10 minutes to re-connect with people you met at the conference via Twitter.
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals how which social buttons and plugins are the favorites among e-commerce sites.
