This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.
Articles by Jonathan Allen
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially those who can't even buy one in their country.
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.
iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry - and Google's penalty was harsh - the company domain was de-indexed from the search results.
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required.
Exactly a year ago today, you may have spotted the relaunch of HitTail; or you may have totally missed it. That's because Rob Walling's plan was to quietly refurbish his new acquisition. Yet the timing to release the keyword tool could not be better.
By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012.
Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to.
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.
Following the new update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to white and the "hover cards" have disappeared - making the whole page look more uniform and less segmented.
Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface Knowledge Graph "cards" on Google.
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search.
Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many.
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season.
Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on.
A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook.
Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results.
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation.
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will build out his Ninja Dojo community.