Jonathan Allen

Jonathan Allen


Longneck & Thunderfoot

Jonathan Allen is the President of Longneck & Thunderfoot, an agile content company based in New York City and part of the Columbia Startup Lab.

Formerly, the Director of Search Engine Watch, he joined Incisive Media's editorial team in December 2009, and was responsible for setting the editorial agenda, sourcing talent and delivering a brand new site design in May 2011. In May 2012 Search Engine Watch won the Gold Azbee National Award for "Online Excellence, New or Relaunched Web Site" from the American Society of Business Press Editors.

Jonathan has spoken at the largest search conferences – SES New York, SES San Francisco, SES London, SES Chicago – as well as PubCon, KoreaComm and SIPA. His presentations are focused on topics such as the future of SEO, video optimization, and marketing automation. He has also provided industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle.

Before Incisive, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech's build of Channel 4's Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

Articles by Jonathan Allen

Google Launches Zavers Digital Coupon Service

Google Zavers

Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.

iAcquire Please Stop Having Fun & Get Back to Work

iAcquire's Take on Reinclusion in Google

iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry - and Google's penalty was harsh - the company domain was de-indexed from the search results.

Google's Zeitgeist Video Gets You Right… There

Google Zeitgeist 2012

If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.

Towards a True Bounce Rate

SEW category interest by social source

A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation.