SEO News

Jonathan Allen

Jonathan Allen


Longneck & Thunderfoot

Jonathan Allen is the President of Longneck & Thunderfoot, an agile content company based in New York City and part of the Columbia Startup Lab.

Formerly, the Director of Search Engine Watch, he joined Incisive Media's editorial team in December 2009, and was responsible for setting the editorial agenda, sourcing talent and delivering a brand new site design in May 2011. In May 2012 Search Engine Watch won the Gold Azbee National Award for "Online Excellence, New or Relaunched Web Site" from the American Society of Business Press Editors.

Jonathan has spoken at the largest search conferences – SES New York, SES San Francisco, SES London, SES Chicago – as well as PubCon, KoreaComm and SIPA. His presentations are focused on topics such as the future of SEO, video optimization, and marketing automation. He has also provided industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle.

Before Incisive, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech's build of Channel 4's Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

Articles by Jonathan Allen

  1. Google Chromebook Ads Popping Up on Chrome Start Pages

    Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially those who can't even buy one in their country.

  2. Google Launches Zavers Digital Coupon Service

    Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates.

  3. iAcquire Please Stop Having Fun & Get Back to Work

    iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad timing in the midst of efforts to raise their profile and the company...

  4. SEMPO Launch Search Marketer Salary Survey for 2013

    Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required.

  5. Google's Zeitgeist Video Gets You Right… There

    If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.

  6. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.

  7. Bing Social Sidebar Gets a Makeover

    Following the new update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to white and the "hover cards" have disappeared - making the whole page look more uniform and less segmented.

  8. Western Human Flesh Search Chases Wrong Guy

    A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook.

  9. Google Goes Batty with Horror Movie Easter Egg

    Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results.

  10. Towards a True Bounce Rate

    A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation.