Director
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube.
Why does the Star Wars theme resonate so much with our industry? Try and deny it, young SEO. George Lucas is your father. Search your heart, you know it be true. Here are SEW's favorite Star Wars parodies and remixes.
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience.
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody.
Linkdex recently announced last month's winners of their ongoing competition to write SEO film scripts. Here are three animations that take an irreverent look at aspects of our industry; satirizing the real life situations we often find ourselves in.
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant event - it is the people too. Take 10 minutes to re-connect with people you met at the conference via Twitter.
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals how which social buttons and plugins are the favorites among e-commerce sites.
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as they do different things. Bing Linked Pages seeks to connect content that is about you rather than written by you
With only a week until SES New York, Linkdex have organized a fun little competition which gives you a chance to animate your "clients from hell" type stories from everyday life in our industry. You could win $250 for submitting a script!
Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service.
SEW's reply to a blog post on Forbes.com entitled, "Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This Second and Lose Weight While You Sleep" which urged demystification in SEO but instead reproduced endemic superstitions.
This week, SEW has mostly been playing with Siri. So much so we tried to 'score a date' with the robotic personal assistant and made into a comic. Here are all the easter eggs SEW found simply by asking Siri weird questions.
Google has really been spoiling us this year with holiday fun. There was the Let it Snow "easter egg" on Google search, and now there is a snowflake button on YouTube and today's animated Google Doodle plays jingle bells!
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers.
Go to Google. Type in "define an English person". Belly laugh.
Today's Google Logo honors the 125th birthday of Mexican painter Diego Rivera. Whilst there is plenty of artistic allusion in the piece, there may also be a hint of political sympathy in today's choice of Google Doodle.
After a conference there is a lot of new information to take in, so your next steps actions may not be immediately obvious. Put networking at the top of your list and establish contact with people you met on different social channels.
One of our stated goals in the Search Engine Watch redesign was to increase traffic from Google News. There is no magic formula for getting more traffic from Google News, but there are some best practices to follow. Here are the results.
Hot on the heels of the popularity around Siri Easter Eggs, Google looks like it is bringing some personality quirks to the search engine. Type the phrase "do a barrel roll" (without quotes) into the search box, and you'll get what you asked for.
