Articles by Bas van den Beld
Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply.
Twitter, Google Trends, comments, RSS feeds -- there are numerous ways to find blogging topics. Here are a few to get you started.
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers.
Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers.
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis?
Search engines are more than just machines that index the web. They index the world, which will make the job of a search marketer much more than optimizing a website.
Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media?
Do Dutch politicians understand Twitter, and are they using it to interact and connect with voters? Part one of a series observing how the Dutch are using search and social media in the election campaign.
Optimizing a website is just like running a restaurant. Here's what chef Gordon Ramsay can teach us about avoiding "SEO Nightmares."
Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources.
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve?
A look at trends in search and social marketing in Germany during SES Berlin.