Your company should be doing social media. This much you know. One only has to be alive to know something massive is taking place. But what's the best way to begin getting a handle on it all? You're still struggling with SEO and PPC. Well, coming...
"Pay per click is just frittering money away when SEO is free." The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster? Which is better? There are compelling points for and against each. But any marketer with the...
A company may reach a point where it makes sense to bring SEO in-house. And they may not. There are many factors to consider, from company size and budgets to corporate culture and marketing goals. And let's not forget buy-in. Without support...
The Search world is all atwitter with talk of social media. Google has thrown its hat in the ring with Buzz. Multiple search engines are incorporating tweets and Facebook status updates into search results. Things are moving pretty fast, becoming...
Cover up your crystal ball. Put away your tarot cards. Hide all those ancient texts by Nostradamus. They won't tell you the future of Search. But the Search experts assembled for the Search: Where to Next? panel might be able to. And Tuesday...
Who's to blame for your company's marketing failures? And who gets credit for its marketing successes? The answer should be SEO, along with PPC and every other facet of your marketing programs. It must be held accountable if it wants a seat at...
Along came the Internet and the World Wide Web. The rest is history… and the present and the future. Marketers have many new tools to reach consumers, from web sites to blogs and social media to videos and podcasts. The tools are developing...
First off, I do not believe the real-time web is only about new content that's published quickly, in response to real-world developments. I believe the real-time web is more appropriately defined as web-accessible material that people are...
The Online Marketing Summit 2010 was held in San Diego February 22nd - 25th. OMS 2010 was held at the Paradise Point Resort & Spa, right on the Mission Bay shoreline. The weather during the event was typical February weather with temperatures...
It's day 3 at the Online Marketing Summit here in Sunny San Diego and SES has joined the mix to put on the mornings keynote session. Here is a quick overview of this session. A look back 10 years ago. Google was hardly in the picture and...
Creative Commons Photo Credit Flickr/KayVee.INC The session title "SEO vs. PPC: The Ultimate Search Battle" insinuates some kind of inevitable victory of one opponent over the other; despite well-placed jabs delivered from both corners of the...
Landing page optimization is paramount to a successful enterprise. However, most upper management teams within companies are blind to the fact that their landing pages aren't useful and actually prevent conversion. Is it not obvious that a better...
"You can't make money in web analytics just by looking at reports." With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline to...
I had the opportunity to interview my fellow panelists on the Search Engine Strategies Chicago conference session, Images & Optimization, taking place on December 7th at the Hilton Hotel in downtown Chicago. Why Images are Important to...
Today's search engine marketing news and opinion: Consumers Head Online for Local Business Information; Team Work Has More Rewards Than a Group Effort; Evaluating Second Tier PPC Search Engines; and more.
Today's search engine marketing news and opinion: Targeting People Who Control the Links; Google Bid Simulator: A Step Toward Efficiency, Volume; Bing's Growth Slows, Google Recoups Losses in September; and more.
Today's search engine marketing news and opinion: Tips for Organizing Your Landing Page; Baidu -- The SEO Perspective; YouTube Promoted Videos Available to Buy in AdWords; and more.
Today's search engine marketing news and opinion: Saturating Your Message in Search Marketing; Addressing the 'O' in Search Engine Optimization; Search Ad Spend Up 10% in Q3 2009; and more.
Today's search engine marketing news and opinion: Who Owns the Social Media Conversation?; Google Wave 101; StumbleUpon Enhances Search in Latest Update; and more.
Today's search engine marketing news and opinion: Google Sidewiki and SEO; Google: The Accidental Monopoly; YouTube Now Serving More Than a Billion Views a Day; and more.
