SEO News

SEW Staff

SEW Staff

Articles by SEW Staff

  1. Bringing SEO In-House: The Pros and Cons

    A company may reach a point where it makes sense to bring SEO in-house. And they may not. There are many factors to consider, from company size and budgets to corporate culture and marketing goals. And let's not forget buy-in. Without support...

  2. Search: Where to Next?

    Cover up your crystal ball. Put away your tarot cards. Hide all those ancient texts by Nostradamus. They won't tell you the future of Search. But the Search experts assembled for the Search: Where to Next? panel might be able to. And Tuesday...

  3. David Meerman Scott on The New Rules of Marketing and PR

    Along came the Internet and the World Wide Web. The rest is history… and the present and the future. Marketers have many new tools to reach consumers, from web sites to blogs and social media to videos and podcasts. The tools are developing...

  4. 2 Reasons Marketers Should Care About the Real-time Web

    First off, I do not believe the real-time web is only about new content that's published quickly, in response to real-world developments. I believe the real-time web is more appropriately defined as web-accessible material that people are...

  5. Online Marketing Summit 2010

    The Online Marketing Summit 2010 was held in San Diego February 22nd - 25th. OMS 2010 was held at the Paradise Point Resort & Spa, right on the Mission Bay shoreline. The weather during the event was typical February weather with temperatures...

  6. Online Marketing Summit - Search Past and Present.

    It's day 3 at the Online Marketing Summit here in Sunny San Diego and SES has joined the mix to put on the mornings keynote session. Here is a quick overview of this session. A look back 10 years ago. Google was hardly in the picture and...

  7. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Creative Commons Photo Credit Flickr/KayVee.INC The session title "SEO vs. PPC: The Ultimate Search Battle" insinuates some kind of inevitable victory of one opponent over the other; despite well-placed jabs delivered from both corners of the...

  8. 7 deadly sins of landing pages Recap from SES Chicago

    Landing page optimization is paramount to a successful enterprise. However, most upper management teams within companies are blind to the fact that their landing pages aren't useful and actually prevent conversion. Is it not obvious that a better...

  9. Search Analytics Recap from SES Chicago 2009

    "You can't make money in web analytics just by looking at reports." With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline to...

  10. SearchDay | Targeting People Who Control the Links

    Today's search engine marketing news and opinion: Targeting People Who Control the Links; Google Bid Simulator: A Step Toward Efficiency, Volume; Bing's Growth Slows, Google Recoups Losses in September; and more.

  11. SearchDay | Google Sidewiki and SEO

    Today's search engine marketing news and opinion: Google Sidewiki and SEO; Google: The Accidental Monopoly; YouTube Now Serving More Than a Billion Views a Day; and more.