Bill Dinan

Bill Dinan

President

Telmetrics

As President of Telmetrics, a provider of call measurement solutions, Bill Dinan is responsible for driving the company's global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics' brand leadership in the local search industry and has led the company's evolution to multi-media, leads-based measurement solutions.

An accomplished, media-focused executive, Bill has extensive experience working with SEM providers, mobile ad networks, local search publishers and agency partners to integrate call measurement solutions to support revenue growth. His strong strategy skills, technical expertise and C-level experience in various industries, including software and advanced technology products, have been drivers of Telmetrics' key product innovations in mobile call measurement, cross-media ROI reporting and pay per performance measurement solutions.

Articles by Bill Dinan

2013: Tipping Point for Mobile Ad Monetization

smartphone-wallet

Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns.

Refuting 4 Top Pay-Per-Call Misconceptions

abc-restaurant-click-to-call

While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call.