Richard Zwicky

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Richard Zwicky is the Founder of Eightfold Logic, an inbound marketing company based in San Francisco. A successful serial entrepreneur, he's the author of multiple patents and patents-pending, and has been active in the online marketing space since the late 1990's. Prior to Eightfold Logic he founded the award-winning search marketing agency Metamend. He is a regular speaker at industry conferences and events globally, on business and online marketing topics.

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Articles by Richard Zwicky

Is Author an Authority Signal for Google?
by Richard Zwicky • August 6, 2010

Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's consider, at a very high level, how it could work.
SERP Position: It Ain't Horseshoes
by Richard Zwicky • June 27, 2008

Close enough may get you points in horseshoes, but it doesn't cut it in search. More than 90 percent of all search referrals are from results on the first page. If your website doesn't rank for relevant terms on page one, you might as well be...