Noah Elkin

Noah Elkin is vice president of corporate strategy for international search-led digital agency Steak. He previously held a similar role at iCrossing, and has served as a senior analyst at eMarketer.

Articles by Noah Elkin

The Shifting Power of Words
by Noah Elkin • April 1, 2008

In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the language of consumers, and shape their messages to meet their needs.