Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site.
Articles by Levy Cohen
Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most relevant content out of a sea of possibilities. There are benefits for users, publishers, and advertisers to bring a social element to site search.
Social networks have grown from small, local offline groups of people with common interests, to larger online groups spread across the world. Even the ease of communicating via the Internet can't remove the limit on people's time and attention to maintain multiple networks, though. What's next?