SEO News

Kevin Heisler

Kevin Heisler

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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Articles by Kevin Heisler

  1. Google Sells Performics to Publicis Groupe

    Google has sold its Performics search marketing business to the Publicis Groupe. Chicago-based Performics has about 200 employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report...

  2. New News Search Engine: Newsflashr

    Newsflashr.com launched a new type of search engine for news stories today. Users are prompted to enter keywords and the search results are polled and displayed in real-time from many of the leading news services such as MSN Live, Ask Big News,...

  3. Planet Google - Everything You Always Wanted to Know

    There's one book every search engine marketer will be reading this fall: Planet Google: One Company's Audacious Plan to Organize Everything We Know. Based on unprecedented access he received to the "Googleplex," New York Times columnist...

  4. SES Awards Finalists Announced

    Search Engine Strategies today named 43 search engine marketers as finalists for the SEM conference's first annual SES Awards. The 16 winners will be announced throughout SES San Jose during Orion and keynote panels, which are being held...

  5. Live Search Cashback Launches Back-to-School Rebates

    Microsoft launched a limited time promotion today called Back-to-School Deal Days for Live Search cashback. The promotion lets customers save big (and in some cases double the rewards) from hundreds of participating online retailers. The...

  6. Google Translate Goes Live with Human Translators

    Google Translate is going live. The world's most comprehensive set of translation technologies will now be aided by human beings translating documents upon request. Google employees won't be in the business of translating documents. Rather,...

  7. What Search Quality Means to Search Engine Google

    In the boldly headlined blog entry, "Search quality, continued," Googler Ben Gomes explaines in greater depth what search quality means to Google. It's too bad Google didn't publish the post before the Un-Search Engine, Un-Cuil, launched....

  8. Yahoo Board Meeting: 60 Second Summary

    Jim Goldman, who writes Tech Check at CNBC, is live blogging the Yahoo shareholder meeting. The turnout was light and much lower than expected. So far there have been no fireworks, with only a facetious request that Yahoo Board members punch...

  9. Is SEO the Real Google Killer?

    This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil. In his article, Chris Williams claimed that the greatest threat to Google is spam. No argument there. But Williams takes the argument one step...

  10. Yuil Is Dead - Long Live Yuil

    Today TechCrunch reported on the birth of a new search engine: Yuil. Now Yuil is dead. Yuil (pronounced yule) was a short-lived Yahoo-powered mashup designed to look like Cuil. Apparently the Yahoo Boss mashup -- something of a search...

  11. Ask.com and IAC Beat the Street:: 2Q 2008 Earnigs

    Some skeptics have publicly predicted the death of Ask.com. With IAC planning to spin off its properties into four units, that's a bold prediction indeed. For the divisions that will become the new IAC, including Internet services such as...

  12. Google's Sergey Brin on Local Mobile Search

    In 2005, O'Reilly proclaimed it the "Year of Local Mobile Search," but that didn't work out. While this year may not merit that title either, Google sees 2008 as a key year in the battle for multiplatform search dominance.

  13. Cloud Computing Unites Yahoo, HP, Intel

    Yahoo, Intel and Hewlett Packard announced an alliance to advance "cloud computing," backing a global trend that threatens Microsoft's iron-fisted grip on packaged software installed on computers. Earlier this year Google and IBM teamed up to...

  14. Cuil New Search Engine Launches

    Cuil, pronounced "cool," has officially launched. All the kool kids are talking about it. The question is whether anyone will use it. As a new search engine, Cuil is a longshot. It's no Google Killer. Check out Cuil.com. Google needs...

  15. Social Media Metrics: How Internet Famous Are You?

    Monitor, monitor, on the wall, "Who's the most Internet Famous of them all?" Wired.com has launched a new, free service for everyone who wonders how Internet famous they currently are. It's called the "Celebrity Meter." It won't tell you...

  16. Benchmark Natural Search vs. Paid Search Traffic

    Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just announced Paid vs. Natural Search Breakouts in Search Analytics. This new metric takes an...

  17. Knol Is Googlepedia

    Knol is knowledge without the W(ikipedia) and an edge. Knol is the newest product launched by Google. The Wikipedia competitor is in beta. Get ready for Knollywood. Knol is basically Blogspot on steroids, organized by topic. Google...