Instead of asking for technical changes that IT can't or won't make, teaching them what end result you're after, and the challenges you face to get there, can help the SEO and IT teams work together toward a common goal.
Articles by Jessica Bowman
After years of being an in-house SEO, Jessica Bowman can tell you that an in-house SEO startup has a life similar to marriage. There's the honeymoon phase, and then it ends. Listen up as Bowman tells you how to make the most of the benevolence while it lasts.
If you're looking to expand your B2B SEM efforts, read Jessica Bowman's review of the Enquiro 2007 Business to Business Survey. You'll get the key take-aways and all the nitty gritty in between.
The biggest challenge for in-house SEOs is delivering recommendations and getting them implemented on client Web sites. Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way.
The inside scoop for those SEOs ramping up for their first days as an in-house SEO.
Once you've made the decision to hire an in-house SEO, the hard work really begins. Learn how to ease the new employee into your organization for maximum results.
Jessica Bowman focuses on competing in a business to business marketplace, and offers tips on how to refine your keyword strategy in this vertical space.
In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company. The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done.