SEO News

Jessica Bowman

Jessica Bowman
Jessica Bowman is the Director of SEO for Business.com and an independent consultant. Her background includes managing nine websites, in four languages across North America and Europe, in the competitive travel industry. Most known for being an in-house search marketer, Jessica relishes in the human side of SEO - the art of getting things done within an organization, a challenge for most search marketers.

Articles by Jessica Bowman

  1. IT Roadblocks? Try Some In-house SEO Training

    Instead of asking for technical changes that IT can't or won't make, teaching them what end result you're after, and the challenges you face to get there, can help the SEO and IT teams work together toward a common goal.

  2. When the Honeymoon Ends, In-house

    After years of being an in-house SEO, Jessica Bowman can tell you that an in-house SEO startup has a life similar to marriage. There's the honeymoon phase, and then it ends. Listen up as Bowman tells you how to make the most of the benevolence...

  3. The Business Case for Expanding B2B SEM

    If you're looking to expand your B2B SEM efforts, read Jessica Bowman's review of the Enquiro 2007 Business to Business Survey. You'll get the key take-aways and all the nitty gritty in between.

  4. Nobody Likes to Hear Their Baby is Ugly

    The biggest challenge for in-house SEOs is delivering recommendations and getting them implemented on client Web sites. Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way.