Beware of In-House Communications Breakdowns
While you may think you're getting your search-related points across to programmers, sysadmins, and others, that's not always the case.

While you may think you're getting your search-related points across to programmers, sysadmins, and others, that's not always the case.
The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.