John Tawadros

John Tawadros

John Tawadros is VP of client services and technology at iProspect. John brings international technology-service experience to the company, where he provides support to iProspect's clients and ensures that the company continues to refine its search engine marketing technology, tools and processes. He is also responsible for new product development and iProspect's search engine partnerships.

Articles by John Tawadros

Is Your SEO Strategy Global?

Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later.

Driving SEO Outsourcing Success

Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional.

Driving SEO Outsourcing Success

Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional.

The Bigger Question of SEO

Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers.