Rae Hoffman

Rae Hoffman

Articles by Rae Hoffman

Rebranding Ask.com, Part Two

Ask.com's Senior User Experience Analyst Michael Ferguson continues his discussion of the company's rebranding, offering tips and suggestions for anyone considering updating or modifying a web site.

Rebranding Ask.com

How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview.