Last week's public exchange between Icahn and Yahoo management is just the latest round of treating symptoms while ignoring the illness. As is often the case when corporate spats go public, lots of questions remain in the minds of searchers, search marketers, Yahoo shareholders, Microsoft employees, and the general public.
Articles by Kevin Ryan
For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable.
Advertisers love competition because (arguably) costs will be driven down. In the single search environment that already exists in many countries around the world, search advertising costs are set by one entity. Maybe we shouldn't count the key competitors out just yet.
Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots.
In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
In a recent episode of South Park, the characters set out to create a viral YouTube video to earn their millions. While you're waiting for 100 million real dollars, capitalizing on the connection between traditional placement and search can be as easy as lip-syncing Romanian dance music.
Like search ads, PageRank, and blended search, Google's newly launched VisualRank image search technology has the potential to change the way SEO is done. Start paying attention now.
Search engines now own ways of combining data from ad units and site visits along with the means to deliver ads to consumers. As owners of "one stop" toolkits, these search engines should be taking the same care to actually educate while filling their coffers.
The dot-com BS generator meets Futuresearch and the metrics kit hits the brand.
The quibbling of two secondary competitors, while another lengthens its lead, has resulted in the downfall of many in the past. This week, I humbly offer some advice for both sides.
With a recession looming, at least according to the constant warning bells from the media, you may be looking at ways to weather the coming storm. With these five steps, you can improve the chances of your business surviving, and thriving, during hard times.
While publishers get up in arms over a new feature in Google's SERPs, they should be thinking a bit more about the big picture, and Google's evolution into a destination site.
There appears to be a lot more non-text results showing up in Google searches than many people expect. The effects this will have on searchers, and advertisers, may be a bit disturbing to some.
Carr's new book explores the future of computing and its implications for business and society. He'll discuss some of those topics today during his opening keynote at SES New York.
If you make it to SES New York, you can make it anywhere in the search marketing world.
In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why?
Yahoo Shortcuts and Buzz: powerhouse for marketers seeking to capitalize on the connected world's desire to search and find.
Housebreaking search research from Kevin Ryan, host of the SES New York Super Session, "How to Train Your Pets to Search."
Yahoo Cybertrauma, Optimus Google Monopoly, and Microsoft Megatronic Impulses and the fate of the search universe.
Industry insider's view of Internet titans Google, Yahoo, Microsoft, and Yahoocrosoft.