Herndon Hasty

Herndon Hasty

Articles by Herndon Hasty

SEM: A Call to Action

A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute.

SEO and PPC Can't Wait

Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Here's how to make sure they don't just become another organizational priority.

That's so 2004: Everything Old Is New Again

Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation.

Improve Your SEM in Time for the Holidays

While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.

Putting the 'Search' in Research

Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities.

What Can We Learn from Billy Mays?

Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action.