Brands who are actively working to improve their natural search have a deep well of growth potential coming into 2015.
Articles by Herndon Hasty
SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready?
A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute.
A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches.
Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value.
Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Here's how to make sure they don't just become another organizational priority.
Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization.
Make your marketing priority wish list for SEO Santa, and check it twice. These three "gifts" could make all search marketers happy this holiday season.
Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation.
Start the New Year off right by resolving your tracking and attribution, taking care of some basic SEO issues, and finding ways to keep your site fresh.
Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
Keeping your efforts in-house has a lot of upside. Here are a few benefits.
Five tips for working with an external team.
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities.
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together.
When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action.