Tony Wright

Tony Wright

Articles by Tony Wright

Zen and the Art of Paid Search Maintenance

Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some regular processes to ensure top performance from your paid search campaigns.

Can Google Analytics Be Evil?

Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data privacy concerns. However, a recent experience with Google Analytics was so positive that he wants to know what you think.

Five Tips for Hiring a Paid Search Agency

Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns.

Ego Bidding Gone Wild

What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground.

One Disgruntled Consumer, One Effective Solution

A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your paid search campaign in a short amount of time. Find out how to resolve the problem swiftly and effectively.