SEO News

Grant Crowell

Grant Crowell

Video Strategist

GC Interactive

Articles by Grant Crowell

  1. BusinessWeek: Search Ads Getting Too Pricey

    In the February/March editon BusinessWeek's SmallBiz publication, Robert Hof reports a "fallout from a new online ad rush" where commerce giants are increasingly muscling out smaller businesses from the ad pool. Hof's article (available by...

  2. Optimizing Images for Search Engines

    One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to...

  3. Search Marketing in Regulated Industries

    Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.

  4. Search Marketing in Regulated Industries

    Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.

  5. Understanding Searcher Behavior

    Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing.

  6. Search Engine Optimization for Podcasts

    Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content.

  7. Copyrights, Trademarks and Search Engines

    Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas.

  8. Copyrights, Trademarks and Search Engines

    Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas.

  9. Video and Podcast Search Engines

    Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found?

  10. Video and Podcast Search Engines

    Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found?

  11. Click Fraud: A Legal Look

    Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?

  12. Click Fraud: A Legal Look

    Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?

  13. Search Engines and Legal Issues

    A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?

  14. Search Engines and Legal Issues

    A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?

  15. Search Online, Buy Offline: How to Tell?

    Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?