Grant Crowell

Grant Crowell

Video Strategist

GC Interactive

Articles by Grant Crowell

Optimizing Images for Search Engines

One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization.

Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1

While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?

Video and Podcast Search Engines

Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found?

Video and Podcast Search Engines

Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found?

Click Fraud: A Legal Look

Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?

Click Fraud: A Legal Look

Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?

Search Engines and Legal Issues

A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?

Search Engines and Legal Issues

A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?