Articles by Grant Crowell
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks.
In this two-part article, we discuss ways to implement strategies recommended by established search marketing professionals in the Latino arena.
Hernandez discusses the rapid growth of the Hispanic and Latin American market, and the wide-open opportunities coupled with special challenges for search marketers.
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.
The challenges that exist with the Latino market right now are the very reason that there is great opportunity.
Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites.
U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences in their native country and abroad.
Making a search campaign that's been successful in English work in Spanish can be more difficult than simply translating the same words.
Do you want to optimize your video for maximum visibility in the search engine results pages? Grant Crowell explains the technical aspects of video optimization and viral linking in detail. A must read for those planning to use this hot new marketing strategy.
Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in producing quality videos. Grant Crowell tells you how to balance your video quality and shorten compression time, using YouTube as an example.
Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.