SEO News

Grant Crowell

Grant Crowell

Video Strategist

GC Interactive

Grant Crowell has worked in the online marketing industry since 1996, providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, e-commerce, social media and social business, usability, reputation management, and customer experience. You can view more of Grant's profile at about.me/grantcrowell.

Articles by Grant Crowell

  1. Social Video ROI: Relationships That Convert

    Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.

  2. Search and the Law: Professor Eric Goldman

    As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits,...

  3. Search and the Law: Attorney Deborah Wilcox

    As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face...

  4. Search and the Law: Attorney Clarke Douglas Walton

    As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search...

  5. Cybersquatting defined for search marketers

    Intellectual property and ecommerce attorney David Adler discusses the legal definition of cybersquatting, and the legal remedies for search marketers. Alder explains that cybersquatting can fall into a trademark infringement issue when a...

  6. Will Search Marketers Change Their Spots?

    Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more...

  7. "Prom Queen: Summer Heat" – the blinkx interview

    Grant Crowell interviews Suranga Chandratillake, founder and CEO of the video search engine blinkx, on their partnership announcement today with media studio Vuguru to exclusively broadcast the Emmy-nominated video series "Prom Queen," and on...

  8. Google shuts down paid video clips

    Google announced that they will end their experiment with paid programming on their video search engine come August 15th. Google will instead concentrate their video monetization efforts on developing ad supported models more suited to online...

  9. Search Marketing in Brazil: Report from SES Latino

    I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MídiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the...