Grant Crowell

Grant Crowell

Video Strategist

GC Interactive

Grant Crowell has worked in the online marketing industry since 1996, providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, e-commerce, social media and social business, usability, reputation management, and customer experience. You can view more of Grant's profile at

Articles by Grant Crowell

Social Video ROI: Relationships That Convert

Social Video What's That

Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.

Search and the Law: Professor Eric Goldman

As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.

Search and the Law: Attorney Deborah Wilcox

As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.

Search and the Law: Attorney Clarke Douglas Walton

As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers.

Will Search Marketers Change Their Spots?

Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads.