Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.
Articles by Grant Crowell
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others.
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.
IYP providers may one day dominate local video ad sales, but not without a video search optimization plan.
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers.
Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily.
Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures.
Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads.
Grant Crowell tells you how to select and work with a professional video production partner as well as the importance of choosing a video host for displaying your videos.