5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
SEO News
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others.
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits,...
IYP providers may one day dominate local video ad sales, but not without a video search optimization plan.
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face...
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search...
Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily.
Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures.
Intellectual property and ecommerce attorney David Adler discusses the legal definition of cybersquatting, and the legal remedies for search marketers. Alder explains that cybersquatting can fall into a trademark infringement issue when a...
In this recent interview conducted with online video solutions provider TurnHere, Founder and CEO Bradley Inman elaborates on project management aspects of preparing online video content for search engine distribution.
blinkx, the video search engine, today announced its partnership with the UK's online video advertising network Utarget, to place video advertising around its content for UK audiences. Utarget will focus on monetizing blinkx's video inventory...
Today TurnHere, the online video enterprise, announced their expansion in the video search space new distribution partnerships with book-centric sites and an enhanced video gadget for improving on the book search experience. My new blog...
Google executives discussed the possibility of bundling image or video ads into Google Universal Search, during the CitiGroup Technology Conference in New York this past Thursday. As reported by Tameka Kee at MediaPost, Google's group business...
Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more...
Grant Crowell interviews Suranga Chandratillake, founder and CEO of the video search engine blinkx, on their partnership announcement today with media studio Vuguru to exclusively broadcast the Emmy-nominated video series "Prom Queen," and on...
Google announced that they will end their experiment with paid programming on their video search engine come August 15th. Google will instead concentrate their video monetization efforts on developing ad supported models more suited to online...
Grant Crowell tells you how to select and work with a professional video production partner as well as the importance of choosing a video host for displaying your videos.
I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the...
Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. How does Hispanic PR Wire (HPRW) distinguish itself from other news wire services? How does your company compare with...
