Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
Articles by Angie Schottmuller
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement.
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience.
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a wall between you and social engagement success. Are you guilty? If so, read on to find the remedy!
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for badges and mayors. Check out these enticing perks that come along with the new features.
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the dark side, check out these white hat SEO tips to renew your faith in the light side of the Force!
Are you ready to jump start a mobile marketing campaign with QR codes? This comprehensive guide will tell you everything you need to know to begin your 2D barcode marketing campaign – including code types, tools, best practices, and more.
Be on the lookout for unexpected viewers of your LinkedIn profile this holiday season! It appears LinkedIn is getting clever with some limited edition holiday accounts, starting with "Snow E. Mann" -
For work or play, and sometimes both, here's a collection of uncanny gifts perfect for the tech-savvy guy or gal in your life! Smartphone touchscreen gloves, a WiFi detector shirt, digital and social media pillows, Slingbox, and many more.
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
About a year ago Digg went through a dismal redesign that dramatically turned social-savvy folks away from using the platform. Although many consider Digg dead and buried, check out these worthwhile enhancements that might bring it back to life.
A long time ago, in a galaxy far far away... The similarities between SEO and "Star Wars" can no longer be denied. It's time for SEOs to ditch white and black hats and claim their rightful weapon for battle. What color lightsaber will YOU choose?
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion, and sharing. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog.
Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign.