Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
Articles by Merry Morud
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here's a walk-through of how to set up your first report.
Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared to the previous image dimensions of 100x72 pixels. Here's what this means for marketers.
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports.
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here you’ll find a run-down of the most common self-service Facebook ads, text, and image specs, and what they are best used for.
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers? Read on for details of what our study reveals.
Facebook’s new promoted posts are an excellent way to buy your way into more news feeds and drive visits to your content. Before you turn on promoted posts and call it a day, here are a few things to understand before forking over your media spend.
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images.
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike.
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities, but these ideas and tactics can help marketers find ethnicity and ethnic-related interests.
How to target the right people for donations to three hypothetical charities: a religion-focused Islamic charity with an English-speaking international focus; a national charity for transgender rights; and a local cancer charity in Cleveland, Ohio.
Facebook is an amazing targeting instrument for marketers who know how to use it and think outside the box. Cha-ching!