Merry is an online marketing account manager at aimClear. A recognized Facebook-powerhouse, Merry's areas of expertise include Facebook ads, Facebook ad segments, PPC campaigns, social media audits, and community management. She has spoken extensively about Facebook as a marketing tool around the country as well as on the international stage at conferences.
Merry also contributes regularly to aimClear blog, and stays true to her roots by sharing her wisdom at her alma mater as well as other institutions, including Lake Superior Technical College and Marshall High School.
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images.
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike.
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities, but these ideas and tactics can help marketers find ethnicity and ethnic-related interests.
How to target the right people for donations to three hypothetical charities: a religion-focused Islamic charity with an English-speaking international focus; a national charity for transgender rights; and a local cancer charity in Cleveland, Ohio.