Lauren is an online marketing account manager and publications manager at aimClear. Hailing from the east coast, she traveled to the Northern Midwest in 2009 to contribute her skills in community management, holistic social befriending, online journalism, copyediting, and content syndication to the aimClear team. Lauren has spoken about social media at the 140 Character Conference (#140Conf), and published organic social ranking factor studies shared internationally by aimClear. In addition to overseeing & writing for aimClear's AdAge Power 150 online marketing blog, Lauren prides herself in being a semi-obsessive Twitterer and enjoys churning out live-coverage at industry conferences, including Search Engine Strategies (SES) and Search Marketing Expo (SMX), at finger-breaking speed. She is also an aspiring Microsoft Paint artist.
Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago.
We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging from streamlined image editors to dynamic databases, from unassuming to in-your-face, as well as various practical uses for each.
This playbook addresses various less-than-ideal scenarios and proposed solutions in a step-by-step outline. Arm yourself with these tactics to resolve issues ranging from a bad online experience to dealing with a brand product killing someone.
Connected Marketing Week in August brings together marketers, executives, business owners, programmers, and designers from around the world for a feast of tips, tactics, and actionable tactics for navigating and rocking the dynamic digital landscape.
How to leverage LinkedIn's PPC platform to identify the B2B target audience of your dreams, and qualify that audience by way of LinkedIn organic search. Added bonus: serious Facebook targeting goodies.