SEO News

Ken McGaffin

Ken McGaffin

Founder

LinkingMatters.com

Articles by Ken McGaffin

  1. Creative Link Prospecting: Following a News Story

    Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.

  2. 18 Ways to Create Unique Content From Survey Results

    Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results.