Ken McGaffin

Ken McGaffin

Founder

LinkingMatters.com

Articles by Ken McGaffin

Using HARO to Create Fresh, Compelling Content

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Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.

Creative Link Prospecting: Following a News Story

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Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.