Ken McGaffin

Ken McGaffin

Director of PR Services

Articles by Ken McGaffin

10 Lessons On Creating Spectacular Content


Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.

Think First, Link Later: Creativity in SEO


If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn.

What Does it Take to Get a Link From the BBC?


Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.

7 Great Sites To Learn Online Video Skills


Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours.

How to Turn Events into Link Building Opportunities


With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

Using HARO to Create Fresh, Compelling Content


Being a reporter on can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.

Creative Link Prospecting: Following a News Story


Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.