Ken McGaffin

Ken McGaffin


Articles by Ken McGaffin

Using HARO to Create Fresh, Compelling Content


Being a reporter on can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.

Creative Link Prospecting: Following a News Story


Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.