SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline...
Articles by Ken McGaffin
Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this strategy for creating content to attract quality links.
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site.
There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing?
Sometimes it's hard to get SEO, content creation, and PR working effectively together, but these three tips can help.
It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your client in order to produce that good content?
Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.
What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist - and often what intrigues a journalist is not just the news, but the way a story is told.
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.
In order to reap the true benefits (read: links) of online PR, you need to build your credibility with the media and your clients.
If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content.
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.