Ken McGaffin writes, trains and consults on link building, online PR and market research. He has designed link building tools and methodologies and has held senior marketing and creative content positions over the last decade. You can find out more about Ken at www.linkingmatters.com.
Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.
Link builders must embrace many skills as the pressure to get quality links grows. Here’s how link builders and SEO professionals can draw inspiration from many other disciplines and add their own unique twist to create something truly memorable.
Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.
No one links to boring pages. Yet some of the most important pages that tell the story of a business are as dull as dishwater. Here’s what you can learn from six great examples of passion pieces, plus how to charm some passion out of your clients.
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results.
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here are six benefits that should tempt you to try surveys with your clients.
Getting editorial links from major media websites is one of the big bonuses of doing effective online public relations -- a tactic every serious link builder should consider.