Ken McGaffin

Ken McGaffin

Director of PR Services

Ken McGaffin is director of PR services at, a link-building services and tools agency. He writes, trains, and consults on link-building, online PR, and market research. He has designed link-building tools and methodologies and has held senior marketing and creative content positions over the last decade. You can find out more about Ken at his personal site,

Articles by Ken McGaffin

10 Huge Online PR Mistakes You Must Avoid

Online PR Cartoon

Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.

How Can SEO Stimulate Export Sales?

Worldwide Shipping

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales.