Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.
Articles by Ken McGaffin
What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist - and often what intrigues a journalist is not just the news, but the way a story is told.
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.
In order to reap the true benefits (read: links) of online PR, you need to build your credibility with the media and your clients.
If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content.
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales.
Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.
If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn.
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here's how Phonebloks did just that.
The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy to just your own content, you reduce the chances of your pitch being successful. Here's why.
Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.
Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links.
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale.