SEO News

Ken McGaffin

Ken McGaffin

Founder

LinkingMatters.com

Ken McGaffin writes, trains and consults on link building, online PR and market research. He has designed link building tools and methodologies and has held senior marketing and creative content positions over the last decade. You can find out more about Ken at www.linkingmatters.com.

Articles by Ken McGaffin

  1. Using HARO to Create Fresh, Compelling Content

    Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.

  2. Creative Link Prospecting: Following a News Story

    Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the stories.

  3. 18 Ways to Create Unique Content From Survey Results

    Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results.