Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
Articles by Dave Davies
Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us – not just a cryptic message of “be better” and a spanking if we don't do it your way.
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time.
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge doesn't fully paint the picture of Bing's growing strengths in the search realm, or the potential danger it poses to Google.
The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So why has the New York Times chosen now to sell? The answer to that has to be the changes to Google's search algorithms.
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines.
Many factors influence the weight and relative importance of an internal link – including location and relevancy. Learn how to tell search engines which links are the most important to steer the page weight to your most important internal pages.
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links.
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search volume, and the tools you need to get it done.
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.
These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better.
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
Google+ is an interesting social media experiment, but it is likely to remain just that: another "almost ran" in the social media game, and another Google property that just won't quite make it. Here are five reasons why.
How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions.
What might motivate Google to branch out into banking down the road? There's a long list of advantages for the Bank of Google, but we'll stick to the top five reasons. Also, three potential benefits for the clients: business and individuals.
Google +1 clicks will impact SEO and your bottom line, though how much isn’t clear yet. Afraid your search traffic will die? Not brain dead enough to fall for spam scam games? These (mostly ethical) suggestions can give your website a social boost.
As with any Google property, marketers looking to use/abuse the system are often faster than Google at finding loopholes. Is it in Google's best interests to stop Google+ abuse, or should they simply monitor what’s happening and address it later?
Ripoff Report disappeared from Google's index on Tuesday. Although the site is now back in the index with all of its pages, it provides lessons for the rest of us about the importance of granting others access to your Google Webmaster Tools account.
The black hat strategies you'll hear about during the black hat/white hat sessions at SES conference events will definitely open your eyes to what's possible on the "dark side" of SEO and what you have to look out for from your competitors.
How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and marketing standpoint, as well as some of the major SEO considerations.