How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links.
Articles by Dave Davies
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
It's absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam".
When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact on a site's ability to rank internationally.
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.
Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there.
Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us – not just a cryptic message of “be better” and a spanking if we don't do it your way.
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time.
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge doesn't fully paint the picture of Bing's growing strengths in the search realm, or the potential danger it poses to Google.
The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So why has the New York Times chosen now to sell? The answer to that has to be the changes to Google's search algorithms.
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines.
Many factors influence the weight and relative importance of an internal link – including location and relevancy. Learn how to tell search engines which links are the most important to steer the page weight to your most important internal pages.
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links.
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search volume, and the tools you need to get it done.
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.
These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better.
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
Google+ is an interesting social media experiment, but it is likely to remain just that: another "almost ran" in the social media game, and another Google property that just won't quite make it. Here are five reasons why.