Kyle Costello

Kyle Costello is an Account Team Leader at iProspect. He is responsible for the strategic development, implementation, and management of customized paid search campaigns. Having joined the firm in 2009, Kyle has worked with clients in various industries but has worked most extensively with travel clients. This experience has helped him develop the strategy and tactics necessary to create maximum impact for client campaigns.

Prior to joining iProspect, Kyle worked as an Advertising Coordinator at Boston.com, where he managed ad trafficking supported sales initiatives for key advertisers. He received his bachelor's degree in communication from Worcester State University in Worcester, Massachusetts.

Articles by Kyle Costello

3 Key Differences Between adCenter & AdWords
by Kyle Costello • February 8, 2011

Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace.