Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing campaign, plus 16 tools to help you get started. Also, tips on how to structure your campaign.
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Articles by Kaley Dobson
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach.