Kaley Dobson

Marketing Manager

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Kaley Dobson is Marketing Manager at LookSmart, one of the largest search advertising networks connecting thousands of diverse paid search advertisers with high quality traffic sources via its award-winning AdCenter platform. Kaley has been with LookSmart for 4 years and currently oversees LookSmart's marketing department, where she is responsible for corporate messaging, event planning, lead generation, online advertising and social media efforts, and public relations. Kaley is a frequent contributor to industry websites and publications on topics including pay-per-click advertising, search marketing best practices, and traffic quality and monetization.

Kaley received a B.A in Humanities from the University of Colorado at Boulder.

Articles by Kaley Dobson

Mining the Right Keyword Mix for Successful SEM Campaigns
by Kaley Dobson • June 16, 2011

Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing campaign, plus 16 tools to help you get started. Also, tips on how to structure your campaign.
Will a New Tier of Search Advertising Providers Emerge?
by Kaley Dobson • February 4, 2011

Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach.