SEO Manager
Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO?
Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine.
Covario took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases.
The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing.
