Brian Goffman

Brian Goffman

CEO & Co-founder


Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify's overall strategic direction, including product development, marketing, team building and fundraising.

Most recently, Brian was a venture partner at Madrona Venture Group, a leading early-stage venture capital firm. He joined Madrona from Microsoft, where he led business development and marketing efforts for its Unified Communications Group. Brian was also a member of the software and services team at Austin Ventures, a leading multi-stage venture capital firm. Prior to Austin Ventures, Brian was a product manager at PointCast and Reuters and a consultant at McKinsey & Company.

Goffman has an MBA Harvard Business School and an AB, magna cum laude, from Harvard College. He serves as an advisor to several startup companies including Mixpo and AdReady.

Articles by Brian Goffman