Matt Lawson

Vice President, Marketing & Alliances

Marin Software

Articles by Matt Lawson

1. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

   by Matt Lawson • March 2, 2011

   Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing.

2. Campaign Overload: How Search Marketers Can Overcome Fragmentation

   by Matt Lawson • January 7, 2011

   More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.