Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country.
Articles by Adaline Lau
A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009.
January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a mystical and auspicious creature in Chinese cultures and this year is expected to bring prosperity and transformational change.
A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for.
Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes and apps. Many senior marketers in China view Sina Weibo as a good tool for PR campaigns.
Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: “Answers, not links”. In this interview, Seth talks search strategy, Search Alliance, Clues, Search Direct, mobile, and more.
Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates.
Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets. Here’s a summary of the findings from Experian Hitwise, which measured visits over two months in Australia, New Zealand, Hong Kong, Singapore, and India.
Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea.
With close to 340 million Chinese Internet users watching video online and browsing time close to 4 billion hours, Baidu and Youku are battling for viewers. An overview of the two key Chinese video search players, plus potential ad opportunities.
Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao become China's answer to ecommerce search.
Assessing whether business will go on as usual for marketers and users.
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.
Baidu clearly dominates the China search market but does it have ambitions to grow outside the country? Recent developments suggest it is strengthening its presence beyond China.
Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.