SEO News

Craig Macdonald

Craig Macdonald

CMO & SVP, Product Management


Craig Macdonald is responsible for the strategic direction, development and marketing of the Covario portfolio of solutions.

Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard's OpenView division. Craig has held several key positions at Peregrine Systems, Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.

Craig earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.

Craig is a frequent speaker at industry events such as ad:tech, Argyle's CMO Leadership Summit, OMMA, MediaPost's Search Insider Summit, Search Engine Strategies, and SMX. Craig is a sought after commentator on the state of online advertising and has been quoted by BtoB Magazine, BusinessWeek, CNNMoney, DMNews, Investor's Business Daily and MediaPost.

He is also a frequent contributor to Actionable Insights - a Covario blog.

Articles by Craig Macdonald

  1. 2012: Search Marketing Armageddon or Opportunity?

    A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs.

  2. Smarter Marketing and the Weak Link In Its Success

    A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse content into web pages via sophisticated analytics and natural language processing concepts.

  3. 2011: The Year of Facebook

    Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs.