A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs.
Articles by Craig Macdonald
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse content into web pages via sophisticated analytics and natural language processing concepts.
Expect a wave of decentralization to hit enterprise websites in the next 2-3 years. Two things are changing: the need for integration and adaptiveness.
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs.