Google is pulling the plug on its personal health record (PHR) solution. Here are three reasons why Google Health failed, which companies could take its place, and what the prognosis is for health search on Google heading forward.
Articles by Dean Stephens
New visual search tools aim to take you inside the human body to address health related concerns, improve healthy outcomes, and reduce medical errors and cost.
How consumers and health care professionals search for health-related information online is trending toward mobile. With this easy access to information, what will be the next evolution in mobile health search?
The health industry has realized that local search marketing can have great benefits. An overview of health-related tools, directory and review sites, and location-based services.
Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right.
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor.
The role of social media in search results is influencing how health organizations attract and treat patients.