SEO News

Guillaume Bouchard

Guillaume Bouchard

CEO

iProspect Canada

Articles by Guillaume Bouchard

  1. How Google Names Its Algorithm Updates & Products

    What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years.

  2. The 4 Ps of Search Engine Optimization

    If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance and patience.

  3. Social Content Seeding for SEO

    Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet. First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook lik…