When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
Articles by Guillaume Bouchard
Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO.
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Panda.
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park.
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works.
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all?
With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more.
Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions.
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche.
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years.
Online marketers want links, recognition, and exposure. Guest blogging has become a key link building practice based on exchanging worthwhile content for improved rankings and more perks. Here are eight steps for honing your guest blogging craft.
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here’s how to play nice with the new update and your existing sharing platforms.
2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game.
Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability.
If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance and patience.
A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5 steps you can take to manage the relations you have with your SEO provider, and protect your investment and rankings.
Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well.
Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries.