Guillaume Bouchard

Guillaume Bouchard

CEO

iProspect Canada

Articles by Guillaume Bouchard

Why SEO is About Pull, Not Push

Building Authority Links Relevancy

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.

5 YouTube Video Optimization Tips

YouTube Annotations Best Position

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.

Searcher Personas: A Case for User-Centric SEO

interpersonal-sign

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.

3 Essentials for Great Mobile SEO

Woman on Mobile Phone

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."

Google+ Local Bible for SMBs

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A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.

Content, PPC & SEO: New Year, New Tricks

new-year-new-tricks

Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO.

Build Relationships, Not Links

person-behind-the-email-address

Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Panda.

The 70/20/10 Model for SEO & Content Excellence

70-20-10

While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works.