Guillaume Bouchard

Guillaume Bouchard


iProspect Canada

Articles by Guillaume Bouchard

Why SEO is About Pull, Not Push

Building Authority Links Relevancy

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.

5 YouTube Video Optimization Tips

YouTube Annotations Best Position

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.

Searcher Personas: A Case for User-Centric SEO


Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.

3 Essentials for Great Mobile SEO

Woman on Mobile Phone

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."

Google+ Local Bible for SMBs


A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.