Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion.
Articles by Guillaume Bouchard
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.
Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.
Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future.
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change.
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO.