Technical SEO and Analytics Consultant
Bing has launched a new social search feature that lets you tag your Facebook friends. Bing’s goal is to make it easier for users to share search results with their friends and ask for suggestions on the best locations or items.
Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up relative URLs, copy a previous experiment and see graphs for metrics like site usage, goal set and ecommerce.
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which will include features like real-time analytics reports, social media reports, and content experiments.
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts her new job as Chief Yahoo first thing Tuesday and is Yahoo's sixth CEO in the past 12 months.
Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or high sales days. Here’s how to set up custom alerts.
Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an unlimited number of URLs of spammy or low-quality sites that link to you or links to your site that seem "unnatural."
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play store that use the Google Analytics API to display reports and other dashboards.
Google Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics has introduces a plethora of new reports, specifically for mobile apps for measuring acquisition, engagement, and user outcomes.
Google+ wished itself a Happy +1st birthday yesterday at Google I/O 2012. After announcing the project last year, Google+ finally has its own app, specifically for tablet devices – available now for Android tablets and coming soon for iPad users.
Class will soon be in session for a course on how to power search using Google's advanced options. Google's search professors will teach tricks on how to become a "great internet searcher," in the "high stakes" world of finding information online.
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data included directly on Bing search results pages in the center column – including images, reviews, star ratings, and more.
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the actions that need to happen to add value to your organization. When you do that, everyone wins.
Bing has unrolled a new update to its Webmaster Tools. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and some new reports that bear a striking resemblance to the former Yahoo Site Explorer.
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.
Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google properties.
Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings.
Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title.
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further.
In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics.
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product.
