Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network, while Trackbacks show you what sites link to yours, plus how much traffic those links drove to you.
Articles by Thom Craver
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.
If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely.
Borrowing heavily from the look of Google+ authorship, Bing is experimenting with small pictures on its search results pages – but the pictures aren't only of authors. The pictures are of people mentioned on the web pages that appear in Bing's SERP.
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the move.
Change History records changes made to pretty much everything that happens in the admin area of your account: user changes and access, account settings, profiles, site properties, goals, filters and every Google Analytics admin function available.
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.
Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update.
Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has just introduced a new URL submission tool open to everyone, not just their paid subscribers.
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight.
Whether it’s QR codes or innovative apps, digital disruption is here – and it’s already transforming traditional search marketing. It's a great opportunity for agile innovators. Here’s how search marketers can combat digital disruption.
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed.
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those with verified accounts. "The true cost of remaining anonymous," he writes, "might be irrelevance."
Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball, with a portrait of Robinson swinging a bat in front of a logo resembling classic Dodgers script.
The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.
Bing is now allowing you to make your tags public. In the past, search results pages you were tagged in were only seen by your Facebook friends. Starting this week, you can choose to select tags that you want marked as public.
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.
Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only affect 1.2 percent of English language queries.