Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Articles by Thom Craver
Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports.
This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions of LinkedIn and Twitter profiles. It includes a public LinkedIn summary, links to social profiles, your Klout score, and more.
Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches.
Bing has a redesigned interface and an instant search result set without clicking or leaving the search box. Now Bing is the web search back-end for Apple's Siri. Is it time to optimize for Page Zero and Bing?
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners.
The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown.
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013.
Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products.
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.
Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.
The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes.
While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe what's going on. With the real-time API, code can now be written to automate that kind of checking.
American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which later became known as Miss Mitchell's Comet. The Doodle depicts Mitchell the night she discovered the new comet.
Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds – up to 10x that of current speeds, according to Google.
Today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA.
Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more.
Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new.
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods.