Thom Craver

Thom Craver

Director of Analytics


Articles by Thom Craver

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange.

2013 Web Analytics Year in Review

70-plus Google Analytics Launches

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.