SEO News

Thom Craver

Thom Craver

Web and Database Specialist

Saunders College of Business at RIT

Thom Craver is a Web and Database specialist for the Saunders College at Rochester Institute of Technology (RIT), implementing the business school's online and social presences. He has been building Web sites since before Netscape created their first browser and has been involved in search marketing since 1999.

Thom founded and operated one of Rochester's original Web marketing firms for eight years until leading a successful merger with an interactive agency in 2004. Afterward, Thom piloted the agency's initiatives in search marketing. He consults to businesses across New York on search marketing, carrying lessons learned into his lectures. Thom also writes a regular column for ComputerLink Magazine and has been published by SVI Training Products and Technical Learning Resources.

Articles by Thom Craver

  1. Piwik Open Source Analytics: A Primer

    With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.

  2. Google Webmaster Tools Gets a Facelift

    Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google properties.

  3. Bing Redesign Simplifies Search Results Pages

    Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings.

  4. Google Drive Launches - For Real!

    Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title.

  5. Track & Segment Your Way to More Accurate Bounce Rates

    In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics.

  6. Yandex Extends Map Capabilities To 4 More Continents

    Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product.

  7. Yandex Adds Face Recognition Technology

    Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people.

  8. Are Google's "New Features" Really That New?

    Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing has had many of these features for over a year or more

  9. Google Analytics Unrolls a Shiny, New API

    With all the new features Google Analytics has been unrolling since version 3 launched in August, the Google Analytics was in need of a new API. Just out, Google Analytics Core Reporting API is the new hotness for Google Analytics developers.

  10. Google Analytics Preparing for Social Reports Next Year

    A new Google Analytics feature will allow content developers to visualize a lot more than merely website visits. Google has opened invitations to a social data hub where you can integrate feed and social networking data into Google Analytics.

  11. Bing Voice Search Debuts on Kinect for Xbox 360

    Microsoft has announced Bing on Xbox, a new way to search your TV's guide for shows and movies, spanning broadcast TV, movie services like Netflix, Hulu and HBO Go, even apps and Xbox games. Bing on Xbox starts rolling out today.

  12. New Google Redesign Ditches Black Navigation Bar

    The Google+ Bar – that black navigation bar containing links to Google's properties – is going away soon. Google is trading in the black nav bar and Google+ sharing tools introduced five months agoin favor of a less cluttered looking "Google Bar."

  13. New and Improved Bing for Mobile is All About HTML5

    Bing for Mobile's long-awaited update includes deals and real-time transit info. The native Bing app for iPhone and Android devices has been redesigned using HTML5, making the experience the same between the Bing mobile site and the native apps.