SEO News

Derek Edmond

Derek Edmond

Managing Partner

KoMarketing Associates

Derek Edmond is a Managing Partner and directs search engine marketing and social media strategies for KoMarketing Associates, a B2B internet marketing agency specializing in SEO, PPC, and PPC strategy. With over 7 years experience, Derek has worked with organizations ranging from the Fortune 500 to venture-backed startups to small business enterprises.

Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing. He received his MBA from The Sawyer School of Management at Suffolk University and holds a B.S. in Financial Economics from Buffalo State College.

Articles by Derek Edmond

  1. 3 Key Ways B2B SEO Impacts Demand Generation Efforts

    SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends.

  2. 5 B2B SEO Recommendations for the Dog Days of Summer

    Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.

  3. 4 Ways SEO Impacts B2B Content Marketing Initiatives

    SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.

  4. 3 Ways B2B SEOs Can Keep on Winning in 2013

    Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration.

  5. B2B Marketers: Are You Buying Links or Building Links?

    Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships?

  6. How SEO & PPC Can Help Build Your Email Marketing List

    Online marketers say email marketing is the online channel that contributes the most qualified leads to their businesses. Here are three practical steps tying SEO and PPC initiatives to the continued development of the email marketing list.

  7. 40+ SEO Tools of the Trade

    Some of the top minds in the search industry shared their list of tools for the advanced and aspiring SEO professional to investigate at SES New York 2012. Here's a rundown of nearly every SEO tool you'll ever need to help you do your job better.

  8. B2B SEO 2012 Strategy Planning: 4 Recommendations

    B2B marketers can use data from a recent digital marketing report to benchmark the digital marketing landscape, support (or refute) current initiatives, and establish criteria for new SEO, PPC, and social media priorities moving forward.