Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action.
Articles by Stephen Cobb
You may think typos in website copy are the least of your concerns, but bad spelling can cost you "deop in the pursa." Here are some reasons why typos hurt your conversion rates and some basic solutions to ensure your copy is clean and accurate.
Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until you've done the tests you need take your site to the next level of optimization.
One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages that bring traffic to your website.
Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!" helps you do just that.
Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some of the things you know are stuck in silos that could be a problem.
Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts conversion rates.
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about.
In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not about what you like, it's about what works.
What effect will Google Instant Previews have on conversion rate optimization? Not much, at least not yet. But stay tuned to see what GIP becomes.