Roger Barnette

Roger Barnette



Roger Barnette is President of IgnitionOne, the world's first closed loop Digital Marketing Suite offering media optimization, on-site optimization and attribution all in one platform. As president, he oversees the company's aggressive growth and technology strategy. Previously, Mr. Barnette was the Founder and CEO of SearchIgnite (now IgnitionOne), leading its expansion into one of the world's largest media platforms managing more than $1 billion in online advertising.

Mr. Barnette has extensive experience managing and growing emerging technology businesses and is a veteran of the online marketing industry. He is a monthly columnist for Search Engine Watch and MediaPost's Search Insider blog, and a frequent guest speaker at digital marketing conferences. He has received numerous awards including the Atlanta Internet Marketer of The Year award and Emory'sGoizueta Business School Outstanding Alumni award.

Previously, Mr. Barnette was Founder and CEO of eTour, an Atlanta-based Internet marketing company that was acquired by At eTour, he raised over $52 million in equity financing and grew the company from its inception to 5 million registered users, 400 advertisers and 170 employees in under three years.

He holds a MBA from the Goizueta Business School at Emory University and a BS from the University of South Carolina.

Articles by Roger Barnette

Making That Leap From Search to Display

Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the same ecosystem.