Thi Thumasathit

Thi Thumasathit

VP of New Business

Adchemy

Thi Thumasathit is VP of New Business at Adchemy, a leading provider of advertising technology for large brands and retailers.

Articles by Thi Thumasathit

How to Make Call to Actions More Effective

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CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs and analyzing their performance will help you maximize the effectiveness and ROAS of campaigns.

Wag the Dog: The Tail of Bid Management

Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.