VP of New Business
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively notifying advertisers that some (or many) of their ads will be deactivated and need to be revised to comply.
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable.
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs and analyzing their performance will help you maximize the effectiveness and ROAS of campaigns.
Can secondary keyword phrases produce revenue and a similar profitability as primary keyword phrases? We analyze 78,000 primary keyword phrases from six campaigns in two different verticals to find out whether they're worth your time and money.
Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio.
Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns.
Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
