Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions.
Articles by Gary-Adam Shannon
Pick one thing and stick to it. You can never successfully create a sustainable business by slamming out hundreds of mini-sites and doing a shotgun approach. Find what you love and start working on ways to make it generate money for you.
There are numerous ways to fix your WordPress site so it doesn’t appear to be WordPress. These basic tips will let you hide your WordPress version number, and not allow Google to fingerprint your site. Also, how to help secure your installation.
WordPress is vulnerable, hackable, expoitable, and the spammers choice for mass site deployment. Here’s a short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress.
How would you protect your websites if a competitor targeted you? These simple steps can help protect your brand in the future.
An example of how you can use Internet resources to outsource the work you don't want to be doing when it comes to SEO or practically anything.
Using this custom built bookmarks file, you can turn your mobile platform into a viable SEO toolkit.
This dirty tactic can easily devalue a competitor's website, resulting in lost income and a catastrophic deindexing, all within days or even hours.
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
It's quite easy to use the Twitter API to access your personal information and obtain all the dirty little secrets hidden inside your Twitter inbox.
Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology.
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.